A Shady Summer…

Colored shades are everywhere and we’re living for them. This early 2000’s staple is coming back in all the classic colors like pink, blue, yellow and many more, this time around they’re coming in all shapes and sizes. Thin rectangles, cat eye, big aviators, you name it there’s pair of sunglasses to match your outfit with. Here are some glasses we’re loving…



The Importance of Red

This week we’ll be discussing how wearing the color red makes us so confident, it’s meaning and the psychology behind it. Red is the color of nobility, it’s the color most used on flags, it’s the color of brand success (Coca-Cola) and of feminism (like red lipstick). Red can make us feel empowered and passionate, Christian Dior once said “it’s a very energetic and beneficial color, it’s the color of life and it suits any skin tone”. Red has been dominating the S/S 18′ runway and the streets, the color has been emerging from Asian streetwear being used as a bold statement color that’ll grab your attention. Red will be transitioning into this year’s A/W season so watch out..



Color of 2018: Ultraviolet

Ultraviolet has been named the color of 2018 and what an electric shade of purple it is! This bold tone sets the mood for a modern technology driven 2018 and stars have embraced it. Style icon Rihanna has embraced it creating a new lip color for her Fenty collection and featuring it in her PUMAXFENTY SS18 collection this past fashion week season. Something tells me that this vivid color isn’t going anywhere..




Recently texts have been popular on brands like Balenciaga, Moschino and Puma, we’ve seen them on shoes, bags, jackets and everything in between. Some texts are an accent, some are the statement element of the garment, messages can get political or complete satire, texts can be sprayed on, painted, printed, or sewed on. Make a statement this upcoming season and DIY it yourself onto your garment..



Megatrend: Sartorial

This week’s Megatrend is Sartorial; “The Forward Traditionalist”. Sartorial is all about all about updated classics with maximal color incorporated. Traditional silhouettes with modern graphic prints and color blocking, this spring/summer 2016 trend is perfect for those colorful edgy young girls. If you’re going to try this trend for SS16 commit to it, go crazy, throw some bold print on bold print, try color blocking, but most importantly have fun with it. Here are some examples of Sartorial looks…