A Shady Summer…

Colored shades are everywhere and we’re living for them. This early 2000’s staple is coming back in all the classic colors like pink, blue, yellow and many more, this time around they’re coming in all shapes and sizes. Thin rectangles, cat eye, big aviators, you name it there’s pair of sunglasses to match your outfit with. Here are some glasses we’re loving…



Style Icon: Tyler the creator

California based rapper Tyler the creator has been creating waves with his fashion sense since the beginning of his musical career. His colorful suburban aesthetic have inspired the youth to stick to classic silhouettes with bright colors. Tyler has always used fashion as a way to express himself and even created his own clothing brand titled GOLF which has gotten huge support from Kanye West and best friend Kendall Jenner. His last SS18′ collection showed during NYFW last February where skating and riding bikes was the norm in that catwalk. Tyler ever performed and gave out CDs of his to the audience, he featured bright shades of yellow, blue and green and several short pants and t-shirts in different prints and colors. GOLF is a fun and happy brand that everyone should definitely check out..





The Importance of Red

This week we’ll be discussing how wearing the color red makes us so confident, it’s meaning and the psychology behind it. Red is the color of nobility, it’s the color most used on flags, it’s the color of brand success (Coca-Cola) and of feminism (like red lipstick). Red can make us feel empowered and passionate, Christian Dior once said “it’s a very energetic and beneficial color, it’s the color of life and it suits any skin tone”. Red has been dominating the S/S 18′ runway and the streets, the color has been emerging from Asian streetwear being used as a bold statement color that’ll grab your attention. Red will be transitioning into this year’s A/W season so watch out..



Color of 2018: Ultraviolet

Ultraviolet has been named the color of 2018 and what an electric shade of purple it is! This bold tone sets the mood for a modern technology driven 2018 and stars have embraced it. Style icon Rihanna has embraced it creating a new lip color for her Fenty collection and featuring it in her PUMAXFENTY SS18 collection this past fashion week season. Something tells me that this vivid color isn’t going anywhere..