The Importance of Red

This week we’ll be discussing how wearing the color red makes us so confident, it’s meaning and the psychology behind it. Red is the color of nobility, it’s the color most used on flags, it’s the color of brand success (Coca-Cola) and of feminism (like red lipstick). Red can make us feel empowered and passionate, Christian Dior once said “it’s a very energetic and beneficial color, it’s the color of life and it suits any skin tone”. Red has been dominating the S/S 18′ runway and the streets, the color has been emerging from Asian streetwear being used as a bold statement color that’ll grab your attention. Red will be transitioning into this year’s A/W season so watch out..



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